http://www.trans4mationaltherapy.com/
by Thom Bush
on 12 February 2015

In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more?

by Thom Bush
on 12 February 2015

Humans aren't the only species to be influenced by spin. Our closest primate relatives are susceptible, too. For example, people rate a burger as more tasty when it is described as "75 percent lean" than when it is described as "25 percent fat," even though that's the same thing. A new study finds that positive and negative framing make a big difference for chimpanzees and bonobos too.

by Thom Bush
on 06 February 2015

Anyone who knows about Hypnotherapy or, perhaps, has tried it, will know that it empowers change! But what actually does it change? I believe it allows us to change the expression of memories and how memories express themselves results in what we call Life! When it comes to the feeling of negative emotions, it has long been known that some memories that are activated are those contaned in our amydalae. These tiny structures begin to store memory before we are even born and that means . . . .